Palatti is a coffee instrument brand crafted to extend and enrich mindful coffee experiences. It's created and operated by Sense Now Limited.

In a world obsessed with immediate results, we champion the beauty of the process. Coffee, the finest organic suspension ever devised, grants us experiences of mindfulness. We aim to extend and enrich these experiences. Ultimately, we envision our products as a pathway to connect with coffee, our inmost being, and the vast tapestry of life.

Palatti embody a philosophy that life, like coffee, is not just a linear path to a final destination, but a rich tapestry of experiences to be savoured. Our brand name, "Palatti", a fusion of "Palette" and "Palate", encapsulates our mission to extend and enrich mindful coffee experiences.

We are living in an era where AI has passed the Turing test, a time that calls for humanity to reexamine the fundamental question: "Why are we human?" We believe that the value of an individual extends beyond the pursuit of technology and efficiency. It lies in the quest for profound feelings and experiences, in the true development of discovering the deeper meanings within ourselves.

As René Girard theorized, many of society's conflicts and issues may stem from blindly imitating the desires of others rather than seeking our own true needs and meanings. In the age of AI, this tendency for imitation may become more pronounced, yet it also presents us with an opportunity to reshape our values and ways of living.

This is why we at Palatti believe in the critical importance of building a mindful world. A mindful lifestyle encourages us to be more present, to understand ourselves more deeply, and to connect with the world around us. This is not just an evolution on a personal level but a key to transforming humanity into a more harmonious and empathetic society as a whole.

In our journey towards crafting a mindful world, the companions who walk alongside us are indispensable. They include the artisans from Dehua and the factory owners from the greater bay area of China, all striving to achieve a level of craftsmanship that far exceeds conventional standards, producing not just products, but works never existed before, imbuing each Palatti creation with a soul of its own. Their hands shape more than just material; they mold experiences, blend traditions with innovation, and bring our vision of mindfulness into tangible existence.

Equally vital are our team members, a diverse collective of visionaries, creators, and thinkers. From product designers who sketch the blueprints of functionality and beauty, to R&D experts who push the boundaries of what's technically possible, each individual's unique perspective and expertise contribute to the Palatti ethos.

Stella Chen - Product Manager

Q Grader, SCA Certified Brewing Professional and SCA Coffee Diploma holder. Double Bachelor degree in management from Wuhan University and English from Central South University of Finance and Economics

Xinya Cai - Product Designer

Background of landscape design, Master's in Architecture Design from the University of Hong Kong.

Yong Xiao - Product Designer

20 years of industrial design experience, Bachelor's in oil painting from Central Academy of Fine Arts

Mint Wang - Graphic Designer

Illustrator and designer, graduated from South China Normal University

Jonathan Ben-Tovim - Product Designer

20 years of industrial design experience, Founder of B-TD, Sessional Lecturer at RMIT, Master's at Design Academy Eindhoven

Xavier Zhang - Product Designer

Years of experience in smart hardware design, Master's in Industrial Design from RMIT.

Makiko Ryujin - Photographer

Japanese-born, Melbourne-based woodturner and artist, Bachelor of Photography at RMIT

Hongquan Li - Film Director

Director of the film wild ball(2022), Jury Award for Best Documentary in 2022 FIRST International Film Festival, Bachelor's from Communication University of China

Liu Yujie - R&D Director

10 years in smart hardware R&D management, Bachelor's in computer science from Sun Yat-sen University

Wenhong Kuang - Supply Chain Manager

Owner of an agarwood manor and a veteran in electronics supply chain procurement with 30 years of experience

Jiangquan Wang - Mechanical Engineer

Coffee maker geek with 20 years of experience in lens module R&D for industry giants like Nikon, Bushnell, and Nokia

Xiaoou - Designer

Founder and Design Director of Xiaoou Design Studio. Graduated from the Politecnico di Milano with a major in Interior Design. Notable design portfolios include: KUDDO, Spring Patio, eggsinn and Human unboard.

Kevin Man - Vice President

Cafe owner with background in real estate and property management, Master's degree from King's College London

Lang Mai - Vice President

Cafe owner and racing driver, with a background in smart home product design, dropped out from Harbin Institute of Technology, Bachelor's in Industrial Design from RMIT

Burt Yu - General Manager

10 years in entrepreneurship and business management, Bachelor's in Marketing from GDUFS

Xiangqian Yu - R&D Consultant

Member of the National Standardization Committee, 30 years as a Senior R&D Engineer at Hitachi, Master's in Automation from Harbin Institute of Technology, Bachelor's in Mechanical Engineering from Hefei University of Technology

Vicky Chan - Financial Consultant

CPA, Master of Professional Accounting at Sydney University